Selling price calculator
Enter what it cost you and the profit you want. We'll tell you what to sell it for, counting shipping, card processing fees and VAT (sales tax).
What you spend to get each piece to your customer. If there's nothing, leave it blank.
What your card terminal or payment platform charges you. If you take cash or bank transfers, leave it blank.
This is your margin. 40% means that of every $100 you charge (before VAT), $40 is yours.
Enter what the piece cost you and the price you should sell it at shows up here.
How it works
Your price has to cover everything before it leaves you anything
The most common pricing mistake is adding a percentage to what something cost you and calling it a day. That way you forget shipping, the bag, the card fee and the tax, and the profit you thought you had quietly shrinks by half.
This calculator starts from the other end: you decide how much of the price you want to keep, and it finds the price that, after paying for everything, leaves you exactly that.
Frequently asked questions
See all free toolsHow do you work out a product's selling price?
Add up everything it costs you to sell one piece (what you paid for it, shipping and packaging) and divide it by the part of the price that isn't profit. If you want 40% of the price to be profit, divide by 0.60. If you take cards or charge VAT (sales tax), you have to take those out too, and that's what this calculator does.
What's the difference between margin and markup?
Margin is how much of the PRICE is profit. Markup is how much you ADD to what it cost you. If something cost you $100 and you sell it for $150, your markup is 50%, but your margin is 33%: of the $150, $50 is profit. That's why a “50% profit” markup leaves you less than it seems.
How do I price products I resell from a catalog?
The same way: your cost is what you pay for the piece, after the discount the company gives you. Add what it costs you to deliver it and pick your margin. If the suggested price is higher than the catalog price, that product doesn't earn you what you're after.
Do I have to include VAT in my price?
It depends on your tax situation, and your accountant can tell you. In Mexico VAT (IVA) is 16%. If you charge it, tick the box: the calculator adds it to the price and reminds you that money isn't yours.
Sale by sale
Know how much you make on everything you sell
Arca keeps track of what each product cost you, even if you bought it at different prices, and tells you what you really made on every sale. With the Basic plan's reports you can see which products earn you the most and which just move money around.